Embrace Failure—and Your Personal Flair—in Practice
Learn from your mistakes. Market yourself inside and out. And don’t be afraid to show up as YOU.
In today’s competitive landscape, patients no longer have to drive hours to find an expert. With a quick search, they can discover multiple ortho-k offices right in their neighborhood. That’s why standing out requires more than just clinical excellence—it takes authenticity and adaptability.
Grant Miller, OD shared a refreshing reminder:
💡 “Don’t be afraid to fail. I’m not perfect—and that’s okay. When things go wrong, I ask, ‘What can we do differently next time?’”
He also emphasized the power of personality:
🎨 “Put a little of you into the office. That first impression matters. Maybe you're not goofy like me, but adding your own touch builds connection—and it makes the journey more fun.”