Raise Your Fees, Raise Your Value
💬 Raise your value. Stand your ground. The right people will see it.
For the last 18 years, if someone questions his pricing, Dr. Matthew Martin doesn’t lower it—he raises it.
Why? Because quality care isn’t about being the cheapest option. It’s about doing it right.
“If someone tells me they can get ortho-k or myopia management for 60% less, I say, ‘That’s fantastic—good luck.’ But if you want precise axial length tracking, custom topographies, and someone who’s going to monitor every step like a hawk—that’s what I offer.”
Price shoppers aren’t the right fit. The right patients value expertise, attention, and results.