This Doctor Raises Fees When People Complain
For the last 18 years, if someone questions his pricing, Dr. Martin doesn’t lower it—he raises it.
Why? Because quality care isn’t about being the cheapest option. It’s about doing it right.
💬 Raise your value. Stand your ground. The right people will see it.
For the last 18 years, if someone questions his pricing, Dr. Matthew Martin doesn’t lower it—he raises it.
Why? Because quality care isn’t about being the cheapest option. It’s about doing it right.
“If someone tells me they can get ortho-k or myopia management for 60% less, I say, ‘That’s fantastic—good luck.’ But if you want precise axial length tracking, custom topographies, and someone who’s going to monitor every step like a hawk—that’s what I offer.”
Price shoppers aren’t the right fit. The right patients value expertise, attention, and results.
👉 *Find out how Dr. Martin built a thriving myopia practice by raising the bar—*not lowering the price.
Embrace Failure—and Your Personal Flair—in Practice
“Don’t be afraid to fail. I’m not perfect—and that’s okay. When things go wrong, I ask, ‘What can we do differently next time?’”
Learn from your mistakes. Market yourself inside and out. And don’t be afraid to show up as YOU.
In today’s competitive landscape, patients no longer have to drive hours to find an expert. With a quick search, they can discover multiple ortho-k offices right in their neighborhood. That’s why standing out requires more than just clinical excellence—it takes authenticity and adaptability.
Grant Miller, OD shared a refreshing reminder:
💡 “Don’t be afraid to fail. I’m not perfect—and that’s okay. When things go wrong, I ask, ‘What can we do differently next time?’”
He also emphasized the power of personality:
🎨 “Put a little of you into the office. That first impression matters. Maybe you're not goofy like me, but adding your own touch builds connection—and it makes the journey more fun.”
Find out how failure and flair can fuel your growth
The Tortilla Story: Dr. Glenda Aleman’s Lesson in Respecting Every Patient
Dr. Glenda Aleman, OD, often shares a story that changed her life and the way she practices eye care.
Dr. Glenda Aleman, OD, often shares a story that changed her life and the way she practices eye care.
Back when she worked in an optical shop in Honduras, there was a woman who sold tortillas on the street corner. Glenda and her coworkers would stop by every morning, buy a few tortillas, grab an avocado, and enjoy breakfast. Over time, they built a warm, familiar relationship.
One day, that same woman walked into the optical to get glasses. Glenda greeted her with excitement and immediately led her to the economy frame board. But the woman stopped and asked, “What the hell is this?” Then she looked Glenda in the eye and said, “You brought me here because I sell tortillas and you don’t think I can afford anything else.”
It was a moment Glenda never forgot.
The woman had been saving for a premium frame she’d admired for months—and Glenda had almost denied her that opportunity because of an assumption.
Her takeaway: Never judge a patient’s ability to pay. Always present every option. Let the patient decide what’s right for them.
It’s a lesson that continues to shape how Dr. Aleman educates and empowers her patients today.
What happened next changed everything…
Discovering the Unexpected Benefits of Ortho-K
I didn’t start offering Ortho-K because of myopia control. I did it because it felt magical—trendy, exciting, something parents loved for their athletic kids.
“I didn’t start offering Ortho-K because of myopia control. I did it because it felt magical—trendy, exciting, something parents loved for their athletic kids. ”
For Dr. Ashley Tucker, Myopia management was almost an afterthought.
Years into a thriving ortho-k practice, she realized that the ‘side effect’ of slowing myopia was real. Dr. Tucker talks to us about why she is so grateful she got into ortho-k early. That’s when the real passion for myopia management began!
Hear the full story by becoming a paid supporter of The Myopia Mindset!
Elevating Your Myopia Practice - with Ashley Tucker OD
Take Your Myopia Practice to a Whole Other Level
In this episode, we sit down with Dr. Ashley Tucker, OD to explore the strategies and insights that can help you elevate your myopia practice. Dr. Tucker shares her journey, challenges, and successful approaches that have taken her practice to new heights.
7 Ways to Make Patient Consultations More Efficient
Dr. Brianna Rhue, OD, FAAO, has a unique talent for optimizing her practice for maximum efficiency and success.
Dr. Brianna Rhue, OD, FAAO, has a unique talent for optimizing her practice for maximum efficiency and success. Here are seven key strategies she shared to improve patient consultations in your myopia management practice.
Practice the consultation conversation with your team, including front desk staff.
Ensure all necessary data and materials are prepared before the exam.
Keep pamphlets and essential tools within easy reach.
Avoid running around for missing items during the consultation.
Minimize the need for follow-up visits to save time for both the practice and patients.
If needed, use an initial myopia consult to refine your process.
Avoid lengthy 30-45 minute consultations; focus on efficiency.
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Episode 9 - Be Bold With Myopia Management
Are you playing it too safe with myopia management? In this episode, Brianna Rhue OD, FAAO joins me as we dive into how to be more aggressive, confident, and strategic in growing your myopia management practice. Success doesn’t come from waiting—it comes from clear communication, smart sales tactics, and a willingness to take risks.
In this episode we cover:
🚀 Selling strategies – How to confidently present myopia management as the best solution
👩👧 Mastering parent communication – Overcoming objections and educating families on the long-term benefits
📈 Breaking free from hesitation – Why being proactive can lead to better patient outcomes and a thriving practice
Doctor’s Own Design Q&A!
Dr. Sukhdev Gill FIAOMC and Mark Cosgrove will be joining Matthew for an in-depth interview about their new custom ortho-k product; Doctor’s Own Design - GET YOUR QUESTIONS READY!
Sukhdev Gill OD, FIAOMC and Mark Cosgrove (VP of Specialty Vision Consultants) will be joining Matthew for a special Q&A episode of The Myopia Mindset! - AND WE WANT TO HEAR FROM YOU!