Raise Your Fees, Raise Your Value
For the last 18 years, if someone questions his pricing, Dr. Martin doesn’t lower it—he raises it.
Why? Because quality care isn’t about being the cheapest option. It’s about doing it right.
Embrace Failure—and Your Personal Flair—in Practice
“Don’t be afraid to fail. I’m not perfect—and that’s okay. When things go wrong, I ask, ‘What can we do differently next time?’”
The Tortilla Story: Dr. Glenda Aleman’s Lesson in Respecting Every Patient
Dr. Glenda Aleman, OD, often shares a story that changed her life and the way she practices eye care.
Discovering the Unexpected Benefits of Ortho-K
I didn’t start offering Ortho-K because of myopia control. I did it because it felt magical—trendy, exciting, something parents loved for their athletic kids.
7 Ways to Make Patient Consultations More Efficient
Dr. Brianna Rhue, OD, FAAO, has a unique talent for optimizing her practice for maximum efficiency and success.
Doctor’s Own Design Q&A!
Dr. Sukhdev Gill FIAOMC and Mark Cosgrove will be joining Matthew for an in-depth interview about their new custom ortho-k product; Doctor’s Own Design - GET YOUR QUESTIONS READY!