82 MMP | The Case for Going Straight to Parents

The Case for Going Straight to Parents by The Myopia Mindset

Dr. Cary Herzberg and Dr. Andrew Brauer on skipping the profession and taking myopia management straight to parents.

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82 MMP | The Case for Going Straight to Parents
The Myopia Mindset

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This month’s question came from Dr. Andrew Brauer, by way of a text he sent Cary. Andrew had heard Cary say something on a previous episode — an idea Cary traces back to his own mentor — about how sometimes the profession needs to stop trying to convince the doctors and just take the message straight to the patients who need to hear it. Andrew couldn’t shake it. So he sent Cary a text, Cary said we should do this on the show, and that’s how we ended up here.

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81 MMP | Ortho-K Is Almost Passive Income (with Dr. Matthew Martin)